Facebook, Twitter and Instagram are some of the companies behind the biggest revolution of the century – the social media revolution. These social media platforms aren’t just for people to hang out and have fun; the most successful product launches and promotions are now made on these sites. In fact, 4 out of 5 SMBs have used social media for marketing purposes, with Facebook being the clear favourite in terms of platforms. It isn’t any wonder, as 46% of consumers utilise social media when making a shopping decision. And the best posts to generate interest? Brand managers favour posts with photos and links. Interestingly enough, Apple is one of the rare exceptions – the company doesn’t use social media for promotional purposes at all!
But you don’t just need to rely on social media to find a new product or service – it could even land you with a job! Over 90% of recruiters use social media to find candidates and over half of employers Google potential candidates – a good thing to keep in mind next time you are about to post videos from the drunken brawl! And while smiling in the real world is considered a big positive, you don’t want to use emoticons in your online communication with recruiters as 14% of them could simply ignore you afterwards.
But of course, social media sites are also great for a bit of fun and most of us use these platforms for getting involved in the latest buzz around the entertainment industry. This year’s Grammy awards generated over 45 million Facebook posts and 20.9 million Tweets. So as well as using social media for boosting your business or finding a career, sometimes a good, old-fashioned whine about the latest blockbuster movie will do just as well! It probably won’t even do much damage to your social media persona considering how 71% of Tweets simply are ignored – which even more reason to hone your social media talent to the max!